KDD: News Media Relations/News Releases
Effort will be made to assist the press and other communications media to obtain complete and adequate coverage of the planning, programs, activities, successes, and challenges, of the school district.
All representatives of the media will be given equal access to information about the schools. General releases of interest to the entire community will be made available to all the media simultaneously. There will be no exclusive releases except as media representatives request information on particular programs, plans, or problems.
In order that school district publicity is given wide coverage and is coordinated into a common effort and purpose, the following procedures will be followed in giving official information to the news media:
- The School Committee chairman will be the official spokesman for the Committee, except as this duty is delegated to the Superintendent.
- News releases are the responsibility of the Superintendent or designee.
While it is impossible to know how news releases will be treated by the press, every possible effort should be made to obtain coverage of school activities that will create and maintain a dignified and professionally responsible image for the school district.